Pomp Podcast #433: Eric Siu on Hacking Revenue on the Internet
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This is an episode of The Pomp Podcast with host Anthony “Pomp” Pompliano and guest, Eric Sui, the CEO of digital marketing agency Single Grain. Single Grain has worked with companies such as Amazon, Uber and Salesforce to help them acquire more customers. He is also the author of a new book called Leveling Up: How To Master The Game Of Life.
In this conversation, Eric and Anthony discuss marketing, SEO optimization, relationship banks, how to become IG famous, turning distractions into productive skills, book funnels, and launchpad businesses.
Pomp writes a daily letter to over 50,000 investors about business, technology, and finance. He breaks down complex topics into easy to understand language while sharing opinions on various aspects of each industry. You can subscribe at /
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0:00 – Intro
01:00 – SEOs, Buying Websites
04:16 – Website Monitization
05:09 – Monitoring and Updating Decaying Content
07:01 – Test Titles, Tags, & Metadescriptions
08:22 – Using FAQ’s
09:47 – Relationship Bank
12:00 – End Consumer
13:37 – Creating Ideal Client Profile
15:35 – Creating an Exclusive Enviornment
16:01 – Advisory Boards
18:16 – Instagram Famous
20:06 – Email Copy Focused On Problem Solving
21:20 – Tips For Writing Copy
23:24 – Vision Driven Companies
25:15 – Taking Advantage of Consumer Distraction
26:29 – Twitter Ads, Underpriced Attention
28:33 – Eric’s Book “Leveling Up”
30:12 – Book Funnel
31:26 – Why Work With a Publisher?
32:51 – Book Promotion Tips
34:33 – What Will People Learn in the Book?
35:55 – Leveling Up
37:05 – Tips for Improving Your Marketing
39:36 – Where Can People Find The Book?
39:49 – Where Can People Find Eric?
40:00 – Most Important Book You’ve Read
40:31 – Aliens. Believer?
41:18 – Question For Pomp