Creating Viral Content | Nicole Arbour | Pomp Podcast #445
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This is an episode of The Pomp Podcast with host Anthony “Pomp” Pompliano and guest, Nicole Arbour. Nicole Arbour is a comedian and digital renegade that has racked up more than 1 billion video views online. She is constantly reinventing the game, both for herself and for your favorite brands.
In this conversation, we discuss how Nicole has built her audience, where she makes the most money, how to create a viral video, how comedy has helped her, and the importance of freedom of speech.
Pomp writes a daily letter to over 50,000 investors about business, technology, and finance. He breaks down complex topics into easy to understand language while sharing opinions on various aspects of each industry. You can subscribe at /
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00:00 – Intro
00:19 – Nicole’s background
01:50 – How comedy experience translates to marketing
02:55 – Dear fat people
04:12 – Decline of tough love
06:11 – How to create viral content
09:35 – Quality vs Quantity
10:23 – Which platforms are the best?
11:43 – Making platform-specific content
12:00 – What goes into making viral videos
16:14 – Other ways to monetize
17:05 – Leaving the Democratic Party
22:58 – How to become more independent
24:39 – State of Journalism and Main Stream Media
32:43 – Potential solutions for the state of media
36:22 – Finding truth in comedy
39:37 – Censorship problems and solutions
45:44 – If Nicole were president for a day
48:33 – Which politician has done the best this year?
50:15 – Favorite book
50:37 – Aliens and Crystals
52:31 – Nicole’s question for Pomp